There are more than 1.6 million nonprofits in the United States alonesome are good, some are great, and some are just ineffective. With all this competition, how can you ensure that your organization thrives and still fulfills its purpose?In Youve Gotta Ha
There are more than 1.6 million nonprofits in the United States alonesome are good, some are great, and some are just ineffective. With all this competition, how can you ensure that your organization thrives and still fulfills its purpose?
In Youve Gotta Have Heart, Cass Wheeler shows you how to make sure your hard work really pays off. Using examples of some of the most lauded organizations, including the American Heart Association, the American Cancer Society, and the Girl Scouts of America, and many others.
This book offers insider advice on branding, tag lines, paid advertising, fund-raising, social networking, advocating, leadership vs. management, creating winning teams, and talent recruitment, development, and retention. Youve Gotta Have Heart takes you beyond theory and good intentions to help you achieve real, lasting results. You will discover how to:
Filled with honest, practical, and thoughtful lessons from the authors own experience, this book will help nonprofits of every size do great and be great.
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